CLUB NEWS
MEMBERSHIP SURVEY REPORT #3 Click here
MEMBER SURVEY GOLF SECTION We are continuing with our initiative to share highlights from the Member Survey in the monthly VIP. This month we are featuring excerpts from Section 3 on the Golf Operation. As a quick reminder, 694 individuals responded to the survey representing 517 households or 61% of our 860 memberships. Of the total survey responses, 510 individuals completed the questions in this section and 194 provided written comments.
Rounds of Golf – Of the 510 survey respondents in this section, 72% (367 members) play 25 rounds of golf or less on the Meadow and 74% (377) play 25 rounds or less on the Canyon. Twenty-five rounds averages out to less than 1 round per week per course. Approximately 45 members (9%) play more than 40 rounds per year on either course. SatisfactionwithGolf Facilities - Members are well satisfied withmost aspects of the golf facilities at both locations. Ninety-eight percent of respondents are satisfied with the overall condition of the Meadow Course and 97% are
Canyon Course
Rounds of Golf Played Meadow Course
None
15% 15%
1 to 12
30% 31%
13 to 25
27% 28%
26 to 40
19% 18%
More than 40
9%
8%
satisfied with the overall condition of the Canyon Course. Other areas of high member satisfaction include the condition of the ponds/water features on both courses, the Pro Shops (size and appearance), the practice facilities, the Meadow Course sand/short game practice facilities, the course restrooms (availability and condition) and the course snackbars (availability and condition). The lowest rated areas were course access/tee time availability with 31% to 33% dissatisfied and the sand/short game practice facilities at the Canyon Course (24% dissatisfied). Satisfaction with Golf Operations – Members are well satisfied with most aspects of golf operations. The only elevated dissatisfaction percentage is 17% for pace of play enforcement. However, as shown in the chart, pace of play enforcement typically receives a lower satisfaction rating at private clubs, and the 3.6 rating is slightly above the private club industry benchmark of 3.5.
The complete survey report for this Section is available on the Member website. The report includes additional charts, graphs and the many comments received related to Golf. The May VIP will feature the in-depth results related to the survey questions included in Section 4 Dining Operation. Speaking of surveys, we are re-launching the Member Insight quick survey that will be automatically emailed to you after visiting the club. The survey will be randomly generated so you will not receive a survey each time you visit, and it will be a single question to gauge your satisfaction with your most recent visit. If a response is less than stellar the appropriate staff member will be alerted for immediate follow up. We love to knowwhen we do something right, but we also need to know when we have not met your expectations so we can improve.
VOICE IN THE PINES | APRIL 2022 4
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