MOTIVATION: What primarily motivates you to dine at the club ?
MEMBERS Food Quality Expectation
"I will say food quality is very important, but it can be a dissatisfaction driver.“ “The food quality that you're looking for is important.“ “It’s a lot of variety and of course, you know, we have a lot of needs, special needs that we all have registered in the kitchen for each member as to what there is a specialty for
MANAGEMENT
“Food quality… . We buy the best. The best quality ingredient, the freshest ingredient. Everything ’ s prime.” “They were the first line of quality, … I think you'd find a correlation of club that are successful”
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